Jumeirah Beach Residence (JBR for short) is a residential complex of 0.77 sq. mi (2 sq. km) located right next to Dubai Marina. The area features many high-rise residential buildings, such as One JBR Tower and Address JBR and offers apartments for sale.

Apart from residential property in La Vie Tower, the district has hotels, retail outlets, cafes, restaurants and leisure facilities. The major feature about the district is The Walk, a 1.1 km long retail and leisure promenade that stretches along the coast of the Gulf.

It offers a self-contained community with well-developed connectivity and public transport, a beachfront lifestyle with exciting activities and dozens of various entertainment facilities.

Another distinctive feature is The Beach at Jumeirah Beach Residence, a shopping and leisure destination that offer dozens of retail and dining outlets, jogging tracks, an outdoor fully-equipped gymnasium, a water park and an open-air cinema.

According to Dubai property market analysis for H2 2020, Jumeirah Beach Residence (JBR) is in the TOP-10 best areas to buy apartments in Dubai. The average return on investment in JBR is 5.1% for one-bedroom apartments, while the average price per sqft is AED 1,118. Jumeirah Beach Residence is trending and fast developing district that offers unique waterfront experience for residents and high return of investments (ROI) for investors.